Peter Pang presents on trademark strategy at 24th IIPLA USA Conference

This year’s event was held at the iconic El Pardoo Hotel from October 1-2, gathering a dynamic group of IP professionals and industry leaders. On the second day, Peter delivered a keynote address, sharing valuable insights on trademark strategies tailored for technology companies.

During his presentation, Peter offered an in-depth exploration of vital trademark protection strategies for technology companies operating in China. He highlighted notable cases, including Tesla’s recent trademark victory, which underscored the importance of "well-known trademark" protections, and Apple's landmark case that tackled the regional complexities of trademark rights. Peter emphasized how tech companies can effectively navigate the evolving intellectual property landscape in China, particularly given the enhanced enforcement capabilities now in place.

Peter also participated in a roundtable discussion, where he and other panelists addressed the practical challenges and effective strategies for safeguarding IP in the tech sector. This interactive session allowed attendees to engage directly with experienced leaders in the field. Peter outlined four key trademark strategies for tech companies entering the Chinese market:

Firstly, an offensive strategy that involves registering trademarks as early as possible. Secondly, Peter outlined a defensive strategy aimed at preventing competitors from "free-riding." This approach allows companies to register similar trademarks for the same goods, enabling them to use one while reserving others for future use, thus satisfying use requirements. Additionally, he highlighted the importance of creating a unique logo to enhance brand recognition.

Lastly, Peter stressed the significance of an enforcement strategy, noting that authorities are now imposing stricter penalties on trademark infringers.

To learn more please contact Peter at ppang@ipopang.com 

About IPO Pang Shenjun:

IPO Pang Shenjun is Alliott Global Alliance’s representative law firm in Shanghai Province, China and has a strong reputation for its outstanding service delivery of helping many companies across a wide spectrum of industries to establish and grow their operations. Established in the early 1990s, the firm now has associates throughout China and affiliate partners in almost 100 countries. Read more.

About Alliott Global Alliance:

Founded in 1979, and with 220 member firms operating out of 300 offices in some 100 countries Alliott Global Alliance is an international alliance of independent, law, accounting, and advisory firms, working across the world Together as One.

Each of our members share a common goal: to learn and share knowledge, resources, and opportunities to make the world smaller and their businesses stronger. We work with a spirit of generosity and openness — so that together, we can continue to fulfil our ambitions, gain greater experience, and drive mutual success.

Alliott Global Alliance is expanding fast, and the alliance has its sights set firmly on growing its legal and accounting membership to over 100 countries. Opportunities are available to independent professional firms in specific countries in Africa, Europe, China, the ASEAN region, Australasia, the Gulf Cooperation Council region, Central and South America and in North America. For information about membership email membership@alliottglobal.com.