MEASA 2025: Cross-Border Business and Practice Innovation in the Spotlight

The event’s agenda was focused on fostering cross-border collaboration, business expansion, and innovation within and outside the region.

The two-day event provided high-impact discussions, networking opportunities, and knowledge-sharing, while showcasing Dubai’s status as a strategic hub for international business. 

Day one kicked off with a delegation visit to the Dubai International Financial Centre (DIFC) and a tour of the Museum of the Future. 

On day two, facilitated sessions enabled delegates from all represented countries to exchange insights into the needs of their international clients and to explore collaborative business development strategies designed to unlock opportunities in specific high growth sectors. 

A highly engaging and interactive presentation on ‘The importance of setting boundaries with your clients’ was led by UAE lawyer Ahmed Odeh of MIO Law Firm. This was followed by IT consultant Jeremy Hyman presenting on the challenges and opportunities surrounding AI adoption in professional services firms before several IT vendors gave demos of AI tools designed to boost efficiency in the professional services environment.  

A special session on breathwork techniques led by Ali Odeh and Eliska Vaea offered practical tools for stress management and resilience in high-pressure business environments. 

Giles Brake, AGA’s CEO, commented:

"Our time in Dubai showcased the strength of our alliance and the commitment of our members to sharing ideas and best practices that drive mutual growth. In today’s fast-changing global market, innovation, strategic thinking, and strong relationships are key to supporting clients' evolving needs. A special thank you to our speakers, distinguished guests, and our local member firms, Alliott Hadi Shahid and MIO Law Firm, whose generosity and hospitality made this event both successful and memorable."

About Alliott Global Alliance:

Founded in 1979, and with 225 member firms operating out of 340 offices in some 100 countries Alliott Global Alliance is an international alliance of independent, law, accounting, and  advisory firms, working across the world Together as One.

Each of our members share a common goal: to learn and share knowledge, resources, and opportunities to make the world smaller and their businesses stronger. We work with a spirit of generosity and openness — so that together, we can continue to fulfil our ambitions, gain greater experience, and drive mutual success.

Alliott Global Alliance is expanding fast, and the alliance has its sights set firmly on growing its legal and accounting membership to over 100 countries. Opportunities are available to independent professional firms in specific countries in Africa, Europe, China, the ASEAN region, Australasia, the Gulf Cooperation Council region, Central and South America and in North America. For information about membership email membership@alliottglobal.com.